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Transform Your Skin with Our 20% Vitamin C Serum


Your days of lifeless, dull, red, or acne-prone skin could be over. Our 20% Vitamin C Serum is purposefully formulated to be the strongest possible solution for those who demand visible results.

Transform your skin with our 20% Vitamin C Serum, designed to dramatically improve firmness, elasticity, plumpness, and texture, while reducing neck lines, wrinkles, acne, dark spots, and visible pores, giving you the silky smooth, even toned, glowing complexion you deserve.

Imagine your skin, firmer, clearer, and glowing with health. Our serum is packed with the highest concentrations of scientifically advanced ingredients. The potent 20% Vitamin C stimulates collagen production, rejuvenates photo-damaged skin, and provides unbeatable antioxidant protection against environmental stressors. Feel confident knowing that every application fights oxidative stress and collagen degradation, keeping your skin looking youthful and vibrant.

Experience the synergy of top-tier ingredients working together for you. Hyaluronic Acid, known for its unparalleled moisture-retention properties, ensures your skin stays hydrated and plump. Vitamin E and Ferulic Acid team up to neutralize free radicals and boost your skin's natural defense against UV damage. These powerful elements don’t just promise results – they deliver them, giving you a complexion that’s visibly smoother and more radiant.

But we didn't stop there. Our serum is enriched with natural and botanical ingredients that work wonders for your skin. Aloe Vera soothes and moisturizes, reducing redness and calming irritated skin. Witch Hazel, with its strong antioxidant and astringent properties, helps to clear acne and tighten pores. Gotu Kola stimulates new cell growth and improves circulation, further giving your skin a healthy, vibrant glow.

With the most potent combination of active ingredients, and up to 3X more Vitamin C than other serums, you’re not left wondering “is there a change”, we guarantee you will see improvements.  This serum is your secret weapon for achieving flawless, youthful skin, and your ultimate ally in the fight against aging. 

Enhance your natural beauty and reveal a brighter, more youthful complexion with a product that's backed by science and packed with value.

Key Features:

  • Made with the highest possible concentrations of a powerful blend of nutrients.
  • Includes Vitamin C and E, Hyaluronic Acid, Ferulic Acid, Gotu Kola, Witch Hazel and more…
  • Stimulates collagen production and reduces fine lines and wrinkles.
  • Helps eliminate visible pores, acne scars, and redness.
  • Rejuvenates photo-damaged skin and fades dark spots.
  • Leaves you with silky soft and smooth glowing skin.
dewy glow, anti-wrinkle, fade dark spots, hydrating

20% Vitamin C Serum

100 + purchased in the past month

30ml with HA, Ferulic Acid, Aloe, Gotu Kola, and more

Shine like never before: Our 20% Vitamin C serum delivers the dewy, luminous complexion that was once only achievable with photo-editing apps.
More than just a Vitamin C serum, its potent blend of 14 ingredients offers a triple-action formula that brightens skin, fades dark spots, smooths fine lines, and deeply hydrates, leaving your skin firmer, more even-toned, and glowing with vitality.


Featured Review

"Miracle work.
I've struggled with dark marks... for some time now... I've been using it for just over a month and it's a miracle. The dark mark are fading rapidly and my skin looks more radiant and very soft. I love it! Would recommend most definitely. Great beauty skin care product"

- Kelly W.


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Transform Your Skin with Our 20% Vitamin C Serum


Your days of lifeless, dull, red, or acne-prone skin could be over. Our 20% Vitamin C Serum is purposefully formulated to be the strongest possible solution for those who demand visible results.

Transform your skin with our 20% Vitamin C Serum, designed to dramatically improve firmness, elasticity, plumpness, and texture, while reducing neck lines, wrinkles, acne, dark spots, and visible pores, giving you the silky smooth, even toned, glowing complexion you deserve.

Imagine your skin, firmer, clearer, and glowing with health. Our serum is packed with the highest concentrations of scientifically advanced ingredients. The potent 20% Vitamin C stimulates collagen production, rejuvenates photo-damaged skin, and provides unbeatable antioxidant protection against environmental stressors. Feel confident knowing that every application fights oxidative stress and collagen degradation, keeping your skin looking youthful and vibrant.

Experience the synergy of top-tier ingredients working together for you. Hyaluronic Acid, known for its unparalleled moisture-retention properties, ensures your skin stays hydrated and plump. Vitamin E and Ferulic Acid team up to neutralize free radicals and boost your skin's natural defense against UV damage. These powerful elements don’t just promise results – they deliver them, giving you a complexion that’s visibly smoother and more radiant.

But we didn't stop there. Our serum is enriched with natural and botanical ingredients that work wonders for your skin. Aloe Vera soothes and moisturizes, reducing redness and calming irritated skin. Witch Hazel, with its strong antioxidant and astringent properties, helps to clear acne and tighten pores. Gotu Kola stimulates new cell growth and improves circulation, further giving your skin a healthy, vibrant glow.

With the most potent combination of active ingredients, and up to 3X more Vitamin C than other serums, you’re not left wondering “is there a change”, we guarantee you will see improvements.  This serum is your secret weapon for achieving flawless, youthful skin, and your ultimate ally in the fight against aging. 

Enhance your natural beauty and reveal a brighter, more youthful complexion with a product that's backed by science and packed with value.

Key Features:

  • Made with the highest possible concentrations of a powerful blend of nutrients.
  • Includes Vitamin C and E, Hyaluronic Acid, Ferulic Acid, Gotu Kola, Witch Hazel and more…
  • Stimulates collagen production and reduces fine lines and wrinkles.
  • Helps eliminate visible pores, acne scars, and redness.
  • Rejuvenates photo-damaged skin and fades dark spots.
  • Leaves you with silky soft and smooth glowing skin.
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A very different Vitamin C serum

After selling thousands upon thousands of bottles of 20% Vitamin C Serum, we asked for feedback, and the message was crystal clear; our customers love it, and with good reason; it’s gives results.

We purposefully create all of our products to be results oriented. Our 20% Vitamin C Serum is the work of our partner company in Korea, who reverse engineered the best of the best, putting together a lightweight emulsion that packs a heavyweight combination of the most potent skincare hard hitters. 

Compared to almost any leading brand Vitamin C serum, we believe ours to be the very best, and so do the majority of our customers. 

A bottle full of dewy glow

It’s an exhaustive list of beauty’s most beloved ingredients, but let’s dive in: Vitamin C, Hyaluronic Acid, Alpha-Arbutin, Ferulic Acid, Gotu Kola, Aloe Vera, Jojoba Oil, Witch Hazel, Vitamin E… and more.

20% Vitamin C serum is basically like having your entire skincare dream team in a bottle. Just a few drops, and it’s like indulging in an extended spa facial with all your holy-grail ingredients, working in harmony.

A daily dose will instantly energize your skin, transforming your routine into a ritual that brings out your natural radiance. Over time, dark spots and redness begin to melt away, while fine lines, visible pores, and that telltale tired look fade into oblivion.

The result? Glowing, fresh skin that feels revitalized and ready to face the day with confidence.

Concentrated Vitamin C

  • rejuvenates photo damaged skin

  • fades dark spots end evens complexion

  • triggers protein synthesis to rebuild aged skin cells

  • leaving you with radiant, glowing dewy skin

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A quadruple strength Vitamin C serum

Featuring a comprehensive formulation of the most scientifically advanced anti-aging ingredients in the highest possible concentrations!

To look your best you need to use the best, so our scientists crafted a serum that left nothing of note out. 

With thoughtfully selected ingredients, we created a serum packed with nearly three times the number of complementary ingredients compared to most other Vitamin C serums, and up to four times more Vitamin C than typical formulas, making it the most potent option you can find. 


Featuring some of skincare’s most intense hydrators, revitalizing oils, brightening agents, and powerful botanical extracts, that not only deliver exceptional skincare results, but work together to amplify the amazing effects of Vitamin C. Each drop offers you the benefits of premium-quality ingredients without the hefty price tag. 

This carefully balanced formula is designed to be both gentle and powerful, addressing those areas where time has left its mark and ensuring your skin looks and feels rejuvenated, healthy, and glowing.

400%

more Vitamin C

1%

Ferulic Acid

4%

Hyaluronic Acid

3.5%

Witch Hazel

A triple action serum

Radiance-Boosting Complex

Banish dark spots and embrace your glow-up!

Brightens and Evens Skin Tone:

Vitamin C and Alpha-Arbutin work together to reduce dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.

Reduces Fine Lines and Wrinkles:

Gotu Kola, Vitamin C, and MSM boost collagen production, helping to diminish the appearance of fine lines and wrinkles for firmer, younger-looking skin.

Improves Skin Elasticity:

MSM and L-Arginine enhance skin elasticity, making the skin appear firmer and more resilient.

Boosts Antioxidant Defense:

Ferulic Acid, combined with Vitamin C, amplifies the serum's ability to neutralize free radicals, protecting the skin from oxidative stress and contributing to a more youthful complexion.

Hydra-Glow Infusion

Deep moisture, endless glow—say hello to radiant, healthy skin.

Deeply Hydrates and Plumps:

Hyaluronic Acid and Aloe Vera deliver intense moisture, ensuring the skin remains plump, smooth, and well-hydrated.

Soothes and Calms Skin:

Witch Hazel and Aloe Vera work together to calm irritation, reduce redness, and promote a balanced complexion, making the serum suitable for sensitive skin.

Balances Oil Production:

Jojoba Oil helps regulate sebum production, keeping the skin hydrated without becoming overly oily, ideal for maintaining a balanced complexion.

Protects and Nourishes:

Vitamin E and Green Tea Extract provide antioxidant protection while nourishing the skin, enhancing its overall health and resilience.

Youth Renewal Blend

Lift, firm, and smooth—watch your skin bounce back!

Reduces Fine Lines and Wrinkles:

Gotu Kola and MSM stimulate collagen production, which helps to smooth out fine lines and wrinkles, giving the skin a more youthful appearance.

Minimizes Pores:

Horsetail Extract and MSM work together to refine the skin’s texture by tightening and minimizing the appearance of pores, leading to a smoother complexion.

Boosts Skin Firmness:

L-Arginine promotes collagen synthesis and skin repair, which helps to firm the skin and improve its elasticity, reducing sagging and signs of aging.

Promotes Cell Renewal:

Dandelion Extract aids in detoxifying the skin and promoting cell renewal, which helps to keep the skin looking fresh and youthful, while reducing the appearance of wrinkles and fine lines.

The glow formula: meet the heroes of your serum

Vitamin C (Sodium Ascorbyl Phosphate) (20%)

A gentle, yet potent vitamin C derivative for radiant skin Sodium Ascorbyl Phosphate, commonly known as SAP, is a stable, water-soluble...
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Alpha-arbutin

Alpha-Arbutin is a naturally derived compound from the bearberry plant, and it is a glycosylated form of hydroquinone, meaning it contains an additional molecule...
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Hyaluronic Acid (4%)

Hyaluronic Acid (HA) is a powerful skincare ingredient renowned for its ability to attract and retain moisture, holding up to 1,000 times its weight...
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Witch Hazel 3%

A natural astringent and anti-inflammatory ingredient known for its ability to soothe, tone, and refresh the skin. It effectively reduces excess oil, tightens pores,...
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Gotu Kola (2.5%)

Also known as Centella Asiatica, is a powerful herb recognized for its skin-healing, anti-inflammatory, and collagen-boosting properties. Rich in antioxidants and essential nutrients, Gotu...
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Ferulic Acid (1%)

A potent antioxidant derived from the cell walls of plants like rice, wheat, and oats. It is highly valued in skincare for its ability...
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Aloe Vera

A soothing and hydrating botanical ingredient, renowned for its ability to calm and heal the skin. Rich in vitamins, minerals, and amino acids, Aloe...
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Vitamin E

Vitamin E is a powerful antioxidant that plays a vital role in protecting the skin from environmental stressors and enhancing overall skin health. In...
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MSM (Methylsulfonylmethane)

MSM (Methylsulfonylmethane) is a naturally occurring sulfur compound known for its remarkable ability to support skin health and vitality. Together with vitamin C, MSM...
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L-Arginine

An amino acid that plays a vital role in promoting healthy skin by enhancing circulation and supporting the skin's natural repair processes. Known for...
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Jojoba Oil

This luxurious, nutrient-rich oil known for its exceptional moisturizing and balancing properties forms part of the underlying base material of our serum. Extracted from...
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Green Tea Extract

Known for its antioxidant, anti-inflammatory, and soothing properties. Rich in polyphenols like EGCG, it protects the skin from environmental damage, helping to prevent premature aging...
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Horsetail Extract

Horsetail Extract is a natural source of silica, a key mineral that plays an essential role in strengthening skin and supporting collagen production. This...
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Dandelion Extract

Dandelion Extract is a potent natural ingredient known for its rich concentration of vitamins, minerals, and antioxidants, making it a valuable addition to any...
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We raised the bar for quality

When it comes to skincare, nothing less than the absolute best should touch your face—and we created a game-changer.

Our 20% Vitamin C Serum, powered by the stable and effective Sodium Ascorbyl Phosphate, delivers four times the strength of many competitors, ensuring your skin drinks in every last drop of brilliance. Unlike other brands that skimp on quality, using lower-grade formulations that leave your skin wanting, we’ve perfected the balance of potent, high-concentration ingredients for results you can see and feel.

While the market is flooded with diluted serums and subpar sources, our meticulously crafted blend includes skin-boosting powerhouses like Hyaluronic Acid, Ferulic Acid, and luxurious botanical extracts, designed to firm, smooth, and brighten. And let’s not forget the glow—it’s real, it’s radiant, and it’s waiting for you. Typically, you’d have to splurge over $100 for a serum of this caliber, but we believe luxury shouldn’t come with a sky-high price tag.

Treat your skin to the serum it deserves, without compromise, and watch your complexion transform.

20% Vitamin C (Sodium Ascorbyl Phosphate): stable, potent, and effective. | Lower Vitamin C Concentration: less stable, less potent.

Premium Ingredients: Hyaluronic Acid, Ferulic Acid, and botanicals for enhanced results. | Fewer Actives: often missing key ingredients like Hyaluronic or Ferulic Acid.

Science-Backed Formulation: optimized for absorption and visible improvements. | Simpler Formulas: lacks stabilizers, leading to reduced efficacy.

Affordable Luxury: high-end results without the $100+ price tag. | Higher Prices: similar products often cost significantly more.

Ours

Other Brands

VS.

  • 4X the Vitamin C (Sodium Ascorbyl Phosphate): stable, potent, and effective.

    Lower Vitamin C Concentration: less stable, less potent.

  • Premium Ingredients: Hyaluronic Acid, Ferulic Acid, and botanicals for enhanced results.

    Fewer Actives: often missing key ingredients like Hyaluronic or Ferulic Acid.

  • Affordable Luxury: high-end results without the $100+ price tag.

    Higher Prices: similar products often cost significantly more.

  • Visible Results: Reduces wrinkles, dark spots, and pores with guaranteed results.

    Simpler Formulas: lacks stabilizers, leading to reduced efficacy.

Customer Reviews

Based on 508 reviews
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S
Selina Barber (City of Westminster, GB)

20% Vitamin C Serum (with 4% Hyaluronic Acid, 2.5% L-Arginine, 2.5% Vitamin E, & 1% Ferulic Acid) – 30ml / 1 fl oz

F
Francis Luscombe (Helensburgh, GB)
Excellent product

The serum really helps to give you a glow. Used on its own or under a moisturiser and then foundation .. it is a really versatile and lovely feeling product leaving skin feeling well hydrated and glowing. It absorbs really well too and makes it easy to apply other makeup such as tinted moisturiser and blusher .

R
Rabia Begum (Rotherham, GB)

Not seen any results have been using for a week. Gone bit darker then before.

s
shaghayegh behzadi (London, GB)

the best serum 👌🏼

T
Thikra (London, GB)
Amazing

I’v been used many brands of vitamin C but nothing works like this one it is really amazing

A dewy glow in 3 simple steps

  • Cleanse skin and pat dry

    Use warm water and a gentle cleanser. Do not irritate skin with rough toweling.
  • Squeeze one droplet onto your hand

    Gently squeeze the pipette's rubber bulb to release a droplet of the serum into your hand
  • Massage into the skin

    Massage the serum with your finger tips in an upward motion. It can be used alone or under a moisturizer. Follow with a daily moisturizer and SPF.

Frequently Asked Questions

What are the benefits of using a 20% Vitamin C serum?

Our 20% Vitamin C serum helps brighten the skin, reduce dark spots, and improve skin texture. It also provides powerful antioxidant protection against free radicals, which can cause premature aging. The serum promotes collagen production, leading to firmer, more youthful-looking skin.

Is the 20% concentration of vitamin C safe for all skin types?

Yes, our serum is formulated with stabilizing and soothing ingredients such as Hyaluronic Acid, Aloe Vera, and Vitamin E, which help mitigate potential irritation. However, if you have sensitive skin, we recommend doing a patch test before full application.

What is the best way to use it?

Apply a few drops of the serum to your face and neck after cleansing and toning, but before moisturizing. Use it in the morning to take advantage of its antioxidant protection throughout the day. Don’t forget to apply sunscreen afterward.

What makes your Vitamin C serum different from others?

To begin, it contains approximately 4x the quantity of active ingredients, making it among the strongest and most effective.

It is further enriched with Alpha-Arbutin, Ferulic Acid, Green Tea Extract, Sodium Hylaruniate, Gycolic Acid, and much more, which enhance the effectiveness of Vitamin C, offering superior skin-brightening and anti-aging benefits.

Additionally, ingredients like Witch Hazel, Aloe, and Gotu Kola help to soothe and rejuvenate the skin.

 How long does it take to see results?

Results can vary depending on your skin type and concerns, but most users begin to notice improvements in skin brightness and texture within 4-6 weeks of consistent use.

Can I use this serum if I have acne-prone skin?

Yes, our serum is suitable for acne-prone skin. Ingredients like Witch Hazel and Green Tea Extract have anti-inflammatory and antibacterial properties that can help reduce breakouts and calm irritated skin.

Can I use it with other active ingredients like retinol or AHAs?

Yes, you can use this serum with other active ingredients, but it’s best to apply Vitamin C in the morning and retinol or AHAs in the evening to prevent irritation. Always follow up with a moisturizer and sunscreen.

Will this serum help with hyperpigmentation and dark spots?

Yes, the combination of Vitamin C, Alpha-Arbutin, and Ferulic Acid in our serum is particularly effective in reducing hyperpigmentation and dark spots, giving you a more even skin tone.

How does the 20% concentration of Vitamin C affect the strength and efficacy of the serum?

A 20% concentration of Vitamin C is considered high potency, providing maximum benefits in terms of brightening, collagen synthesis, and antioxidant protection. This concentration is carefully balanced with other ingredients to ensure effectiveness while minimizing potential irritation, making it suitable for most skin types.


FOR EVERY BOTTLE YOU BUY A TREE IS PLANTED ON YOUR BEHALF

A tiny sapling goes a long way. Through our partnership with Eden Reforestation Projects, we are helping to plant trees on a massive scale.

Every bottle you purchase helps to protect vital eco-systems, help mitigate climate change, and create jobs that help provide education, health care, and food for rural communities in Mozambique, Nepal, Madagascar, and Ethiopia.

Our aim is to plant 10 million trees by 2030.

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