Company History

We started our business in 2005, with the aim of supplying the strongest natural health care products online.
What started as just an idea of one product quickly blossomed into a company supplying high quality health supplements and anti-ageing beauty treatments. Every year since we started we have almost tripled in size and we think that is because of the core areas of our business that we focus on:
  1. Our customers
    We love you all and we strive to make you happy. From sending quirky gifts with the occasional order to making things right when we make the odd mistake with orders (this rarely happens by the way), we pride ourselves on building open and honest relationships with our customers through fast and easy communication and clarity.
  2. Our products
    We make products we would (and do) use ourselves and we do so with passion and creativity. Our products tend to follow a theme, we find what our customers want and make the most effective products possible, then sell them at a reasonable price. We work closely with the largest manufacturers and research teams in the world to ensure that we stay on top of the industry and have access to the most effective patented ingredients.
  3. Our team
    Over the years as our company has grown beyond the capabilities of the couple that started it, we have created a passionate and educated team dedicated to our company mission and customers. We treat our team like a family, and with that comes additional responsibility but a happy and passionate workforce make for a great company. We've also seen that family grow with the addition of a number of babies, both boys and girls. It is not uncommon to find our office space littered with toys and alive with the laughter of little ones.