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What actually changes your skin is the strength of the active, so we put ours on show: 2.5% retinol, 20% vitamin C and 6% hyaluronic acid, each concentration on the bottle, so you can see for yourself why results follow. There's support from within too, with marine collagen and 1,000mg vitamin C, which contributes to normal collagen formation for the skin. Made to strict standards, independently tested.

Proudly made in the USA and the UK to the strictest of standards

Results follow the concentration of the active

The thing that decides whether a serum does anything is the concentration of its active, and this range leads with real percentages. The Retinol Cream and Serum are built around 2.5% retinol; the 20% Vitamin C Serum and the Triple Strength Vitamin C, E & Ferulic Acid Serum deliver antioxidant vitamin C at strength; the Triple Strength Hyaluronic Acid Serum is a 6% HA; and the B5 Drench Gel adds hyaluronic acid with vitamins C and E. These are potent treatments, not watered-down lotions, and the percentage is printed on each one.

2.5% retinol, 20% vitamin C, 6% hyaluronic acid

Skin is fed from the inside as well as the surface, so the range pairs those topicals with Ultracoll marine collagen, Collagen + Hyaluronic Acid, standalone Hyaluronic Acid, UltraLift Skin Conditioning tablets and Chewable Vitamin C at 1000mg, and vitamin C contributes to normal collagen formation for the normal function of skin. Alongside sit targeted treatments including Lumecil, UltraColl Nano Collagen Cream, Eyelexin and Eyewonder eye care, Trixelin, Celicin and Body Sculpt concentrates for specific concerns.

Built to perform, made clean, made to standard

The aim across the range is powerful on the signs of ageing while staying kind to skin: high active percentages balanced with soothing, hydrating ingredients and no needless nasties. Everything is produced to strict manufacturing standards with the concentration of each active stated openly, so you can see exactly what you're applying and what you're paying for.

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    Tested by 3rd party labs to ensure they contain exactly what is stated on the label.

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FOR EVERY BOTTLE YOU BUY A TREE IS PLANTED ON YOUR BEHALF

A tiny sapling goes a long way. Through our partnership with Eden Reforestation Projects, we are helping to plant trees on a massive scale.

Together we protect vital eco-systems, help mitigate climate change, and create jobs that help provide education, health care, and food for rural communities in Mozambique, Nepal, Madagascar, and Ethiopia.

Our aim is to plant 10 million trees by 2030.

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